From the beginning, MiniMonos was designed to have a purpose beyond profit. That purpose is to show unconditional love to children and the planet; to be a place that is fun first while embodying powerful core values; to be a virtual world that both affects and is affected by the physical one.
We'd like to give you an update on how well we're living up to that vision.
By way of context, MiniMonos has just passed 250,000 registered members! This is a huge milestone and we're honored and humbled by the kids who choose to play on our site.
Each of those 250,000 kids has helped change the world. Here's how:
Clean water for kids in India
Every time someone buys a Gold membership or virtual good on MiniMonos, a child in India gets clean water through our partnership with Buy1Give1 and the Bird India charity. Our partnership with renewable power company Meridian Energy also provided a year of clean water for 20 kids! So far MiniMonos kids have helped provide 18,492 days of clean water to children in India.
We adopted our first orangutan, Monti, to celebrate our first 50 Gold members, and our second, Kesi, when we reached 250. We welcomed Pingky and Neng to the MiniMonos Orangutan Family when we officially launched out of Beta. Our "adoptions" go to support the work of the extraordinary Orangutan Outreach organization.
But that's not all! Two of our extraordinary MiniMonos members, Viper and Calypso were so moved by the plight of the orangutans that they adopted their own orangutans! Last September they adopted Mimi and Momo, seen here. Viper and Calypso have been a part of the MiniMonos community since the beginning, and have shown themselves to be such incredible leaders that they have officially joined the staff!
Contributed to the WWF Tiger Initiative
Just because "MiniMonos" means "Little Monkeys" doesn't mean we only support primates! Another project we got behind was the WWF Tiger Initiative. We partnered with WWF-NZ to sell virtual tiger suits -- and every time a MiniMonos member buys a tiger suit for their online monkey to wear, a donation gets made to the WWF TX2 project to double the wild tiger population by 2022.
MiniMonos EcoMonkeys completing real-world projects
Of all the ways MiniMonos members have made the world a better place, the MiniMonos EcoMonkey program is probably the one we're most proud of -- because it's driven by the kids themselves, making an extraordinary difference, every day, in their own communities.
The recently launched MiniMonos EcoMonkey program supports kids to tackle a real-world environmental project and earn virtual rewards on MiniMonos Island. They publish their ‘before’ and ‘after’ photos, explain why they chose their eco-project, and describe how they feel when they have completed it.
One determined US player, MiniJghRocks, campaigned to have a paper recycling program implemented at his school. Although his principals agreed, the superintendent reversed the decision, saying that similar programs in near-by schools had failed due to lack of support from the students. As MiniJghRocks explained: “Since it costs money to recycle (at least where I live) they decided it wasn’t worth the extra funds to put in something that wouldn’t be used. It makes sense right? Well, we then decided to start a petition, to prove that kids would actually use the recycling system!” The result was over 500 student signatures.
MiniJghRocks also enlisted the help of his math teacher to calculate that the amount of paper his school throws away, translated to 1,540 trees cut down per year. He wrote: “Next, we presented to our superintendent, showing him the facts, signatures, and a bit of the EcoMonkey Blog. He sat listening for a while, and [when] we finished, he, in response, also signed our petition!”
On successful implementation of the recycling program at his school, MiniJghRocks described it as: “Awesome! It’s soooo awesome. I feel like I’ve accomplished a lot and have truly changed the world, even if it’s just a little. I’m very happy. It’s just so cool :D” You can read all about MiniJghRocks' EcoMonkey Project here.
Other MiniMonos players have created eco-projects such as switching to eco-light bulbs, up-cycling old clothes to make toys, planting gardens, making useful items out of recycled materials and cleaning rivers and lakes. In all, 34 kids have completed eco-projects so far!
Our aim with the MiniMonos EcoMonkey program is simple: One million kids taking real-world eco-action as a result of playing on MiniMonos.
We're in awe of the way MiniMonos kids are making the world a better place every day, and we hope you are, too. Thanks for supporting us, and them, on this extraordinary journey!