Friday Featured Friend -- Return to Sender
- 30 million board feet (70,000 m³) of hardwoods (caskets);
- 90,272 tons of steel (caskets);
- 14,000 tons of steel (vaults);
- 2,700 tons of copper and bronze (caskets);
- 636,000 tons of reinforced concrete (vaults). ~ Wikipedia
Our featured friend this week is Return to Sender, a company that has impressed us immensely with its sustainable business approach that has taken New Zealand design overseas to one of the world's most prestigious design exhibitions at the Smithsonian. Based in Auckland, Return to Sender designs and manufactures eco-coffins. It is run by both founder and leading sustainable designer Greg Holdsworth and his clever and inspiring wife Leanne Holdsworth.
Return to Sender was born from a moment of awakening for Greg on the death of his own father-in-law, Mike Jones. An avid woodworker, Greg’s father-in-law was laid to rest in a coffin that he “would have deplored”, says Greg, adding that, “I came into the house and he was set up in a coffin made of MDF coated in plastic woodgrain, with plastic handles and synthetic linings. This didn’t reflect his values or his passions during life.” This jolting experience sparked Greg’s fervor to find a way of both honoring the life of our deceased loved ones and ensuring that the practices surrounding burial are sustainable.
Studying a Bachelor of Product Design degree at UNITEC, Auckland, Greg focused this passion into creating an eco-coffin for his final year project. He created a coffin that had minimal environmental impact and was also able to reflect the style of the individual deceased, as well as being both attractive and convenient for the mourners gathered around their deceased loved ones. Deservedly, Greg’s resulting Artisan coffin received two Design Institute of New Zealand awards in 2007, being commended for a "willingness to challenge the
norm in an industry whose traditional practices have very deep cultural
roots. Not only do their products have aesthetic appeal, making it
easier to effect changes to peoples’ perceptions and willingness to
adopt a new product, but they have very significant and measurable
environmental benefits.” It was this design that went on to form the basis for Greg’s Return to Sender business.
Greg isn’t only designing and selling a particular product; Greg is promoting a "full cycle" way of living, by helping us to return to Earth in a sustainable way, completing the cycle as we lived it, with care, love, and consideration. Greg says that "Return To Sender offers a final opportunity to make a positive gesture towards the planet that sustained the deceased throughout their life." Indeed, Greg is no stranger to designing products that give back to the world, for prior to developing the eco-coffin range, he co-designed the World Crutch – a low cost ($1.50!) medical aid for use in developing countries. Greg sees himself as "neither a luddite nor a 'knit your own sandals' greenie, but as a pragmatic, while always looking for changes that represent the
greatest benefit to the planet and humanity." For Greg, launching this business was an opportunity to influence a change of behavior in the funeral industry, and he says "put simply, humanity can't continue to consume finite resources at an
alarming rate, combine them together in often toxic ways and then
throw it all away... If we don't get it right, at least our coffins no longer need to add to the problem." Through creating award-winning eco-coffins, he hopes to raise awareness of the environmental cost of traditional burials and seeks to enable people to find affordable, sustainable alternatives.
Greg explains that in the United States, the resource use for making coffins is intensive, with coffins made from such materials as reinforced concrete, steel, etc. In addition, it is common practice in America to put coffins into a vault rather
than directly into the ground, requiring even more material than the
coffin itself, often using reinforced concrete and other materials as well. Noting that the manufacturing industry of casket making requires bronze, copper, and steel for the majority of its product, Greg points to Mark Harris' sobering words: “[a]ll-wood caskets, which account for not quite twenty percent of all caskets sold, consume some forty five million board feet of lumber every year — most of it oak, cherry, and maple — enough to fully build more than 3,500 homes... and [t]he end product isn't just the casket. The major casket manufacturers make the EPA's biennial list of each state's top fifty hazardous waste generators, and they are required to post to the agency's toxic release inventory the quantities of chemicals they release into the atmosphere: methyls, xylene, and other regulated emissions generated in the spraying of coatings onto casket exteriors." Greg hopes that the potential environmental benefit from increased
consumer awareness and change in selection of burial products will have
an enormous positive effect on reducing our footprint on the planet.
The Return to Sender range is unique in both design and material usage. For example, the Essence coffin is designed to use minimal timber and is easy to carry as a result. The Woodstock coffin is made from untreated radiata pine, thereby avoiding chemical emissions, and the Archetype coffin is crafted from certified sustainably harvested North Island rimu, helping to ensure that wood usage is not unsustainable. The Artisan coffin (Greg’s award-winning design from 2007) has a striking appearance that has made it popular with architects and artists, as well as with members of the public looking for a more stylish, greener alternative. Its unique design includes low sides, allowing mourners to sit beside their deceased loved ones, rather than peer down at them. And, all of the coffins are supplied ready to use with a wool fleece mattress, pillow, and biodegradable lining. If preferred, there are also ceramic urns for ashes.
And apart from this business’ wonderful sustainable journey, it's a business that keeps turning heads for design innovation, receiving worldwide attention. In a New Zealand first, Greg’s work has been selected for the Smithsonian world-acclaimed Cooper-Hewitt 2010 National Design Triennial. The Triennial exhibition is America’s most highly regarded design show where world-leading designers are showcased before an international audience. This year, it’s Greg’s award-winning Artisan coffin that will be featured along with David Trubridge’s (a fellow New Zealand designer) three Spiral Island seat/light pairs, marking an incredible and deserving milestone achievement for New Zealand design. We are so excited by this news! The exhibition opens on May 14th, 2010 and runs till January 2011, so if you’re in the vicinity, take the chance to view this New Zealand design excellence for yourself.
For us, it is simply fantastic to see the meshing of sustainable beliefs with solid, practical, and viable outcomes that people can make use of in their everyday lives in a way that helps all of us lead a more sustainable way of life. It has been such a pleasure learning more about what Return to Sender has been able to achieve in a short space of time, and we’re really looking forward to its continued worldwide success. And a big thank you to both Greg and Leanne for taking the time out of their intensely busy lives to share their story with us; Leanne was especially kind in taking extra time to explain things with us in detail. If you’d like to know more, please visit the Return to Sender website. If you live in Wellington, New Zealand, you can also see the Artisan on display in the New Dowse gallery in Lower Hutt.








