Carly Fiorina’s Tough Choices: What is it like to be a woman in business?
“I don’t know,” says Carly Fiorina, author of Tough Choices, “I’ve never been a man.” But wow, does she know what it’s like to be that woman in business.
I have been CEO of two software companies – hired by Boards who had led companies to underperformance and were now looking to have them changed. Prior to that, I grew my own business (started in my bedroom as a single, impoverished mother) over several years, and sold it to NZ’s largest health insurer. We went on to create a consortium between my company, the health insurer, and a multinational insurance company. That consortium became New Zealand’s largest private workers’ compensation provider. I had a few other start-ups along the way. I have never had a woman on a Board I reported to.
I am currently on the Gold Coast of Australia to speak to two banking institutions about leadership, and surviving these economic times. Yesterday my daughter and I had a spare evening and went to the Currumbin Wildlife Sanctuary . We joined up with another woman and child there, and quickly bonded – Sue, the mother, was also an ex-CEO. She lent me Carly Fiorina’s book Tough Choices (Portfolio, 2007), and I dedicated a day to reading it.
“When people are afraid they turn inwards to protect themselves and those things most important to them.”
I was in my mid thirties before I discovered a group of men who treated me with fear and resentment for my gender. I was shocked, and possibly very very naïve. It had not occurred to me that I might threaten them, or be anything but an enthusiastic colleague. Over time I realized that I cannot change their minds.
Carly talks about the skill needed to maneuver an aircraft carrier (i.e. a big corporation) vs. the skill to drive a jet ski. I loved the analogy. When I sold my first business, the CEO of the company who bought us described us as a speed boat (full of zip and agility) while the new parent company was an ocean liner. I had the skills to lead a fleet of speed boats, but no experience in driving the ocean liner. Key amongst the skills I lacked were the political ones. I had always run my own show, and initially lacked some key corporate skills (sucking up, playing politics, “grinf***ing” – a Carly quote!); indeed, I was very slow to recognize them. Carly’s book sets out wonderful strategies for managing life in a corporation, while retaining both integrity and dignity. I wish I had read this book 10 years ago.
“Resistance to a new idea or new way of doing things is interesting to observe. It is an emotional reaction to fear of the unknown or fear of losing power or influence.”
When I set out to create a virtual world that didn’t market stuff to children (my 9-year-old daughter Grace just commented over my shoulder, “In other words you don’t want to sell crap to kids,”), people were a little skeptical. My team hadn’t built a virtual world before; we hadn’t executed a pile of best selling games before; we haven’t built a social network; and we were turning our back on a business model which has made millions for toy and card companies. I believed my team could create something new. I also have faith parents want something else for their children.
I don’t have a lot of experience in creating games or social networks. I can, however, create a great place to work. In order for people to be creative and do their best work, it is my belief that they must have safety. If we want people to take creative risks at work – we need to make it easy for them to do that. The way to make it easy is to provide an environment of fun, acceptance, respect, and love. Simple, really!
“People don’t do business with a company… people the world over do business with people they trust and respect.”
At MiniMonos we are committed to our ethics and beliefs. We work with wonderful partners because we can work with anyone, anywhere in the world in this global economy. There is no need for us to do business with anyone except those we trust and respect. We even love them. It is my belief that there really are only two emotions in business – love or fear. I have been motivated by both, and my preference is love. MiniMonos is made with love.
“Believing in someone else so they can believe in themselves is a small but hugely significant act of leadership.”
Carly’s husband Frank supported her all along the way, as did her father. I have been lucky to have men in my life who support me. These include the teachers and professors who shaped my mind, the men and boys I studied with (I was the only girl in Applied Math in my senior year at High School), the men I have worked and do work with, the men who are my business partners and investors, my family. I am honored to have them on my team.
“Live your life in a way that makes you happy and proud. If you sell your soul, no one can pay you back.”
Carly Fiorina kept her soul. So can you, so can I. You did too, Sue. Thanks!
Tough Choices is Carly Fiorina’s memoir. She candidly describes the people who influenced and supported her in various roles (including her family, professors and colleagues). She is also frank about the difficulties and choices she had to make during her 6-year term as CEO and Director of HP, until she was dismissed in 2005.
You can purchase Tough Choices through Amazon here:








